Does your market really trust you?

We read your LinkedIn, website, and content the way a buyer would, then score the three layers that decide whether anyone ever reaches out: how clearly you are positioned, whether your content speaks to buyers or just peers, and whether anything visible converts.

What it scores

  1. 01

    Positioning clarity

    Can a stranger tell what you do, who it is for, and why you are the one to trust, in seconds?

    • ICP specificity
    • Problem statement
    • Outcome clarity
    • Differentiation
    • Cross-channel consistency
  2. 02

    Content that speaks to buyers

    Does your content move buyers closer to a decision, or just earn nods from peers?

    • Publishing cadence
    • Buyer-facing vs. peer-facing
    • Depth and substance
    • Content variety
    • Documented IP and named thinking
  3. 03

    Visible conversion

    When someone is ready to act, is there a clear path, or do they hit a dead end?

    • Visible CTA
    • Lead capture
    • Proof elements
    • Trust signals
    • Content-to-offer path