Does your market really trust you?
We read your LinkedIn, website, and content the way a buyer would, then score the three layers that decide whether anyone ever reaches out: how clearly you are positioned, whether your content speaks to buyers or just peers, and whether anything visible converts.
What it scores
- 01
Positioning clarity
Can a stranger tell what you do, who it is for, and why you are the one to trust, in seconds?
- ICP specificity
- Problem statement
- Outcome clarity
- Differentiation
- Cross-channel consistency
- 02
Content that speaks to buyers
Does your content move buyers closer to a decision, or just earn nods from peers?
- Publishing cadence
- Buyer-facing vs. peer-facing
- Depth and substance
- Content variety
- Documented IP and named thinking
- 03
Visible conversion
When someone is ready to act, is there a clear path, or do they hit a dead end?
- Visible CTA
- Lead capture
- Proof elements
- Trust signals
- Content-to-offer path