Marketing for businesses in finance, technology, and advisory.

“I’ve been following you for months…”

What if every sales call opened the same way? What if half the work was already done before you spoke?

That’s the power of trust-based marketing.

The Trust Audit

“Nothing compounds on a broken foundation.”

We read your LinkedIn, website, and content the way a stranger would, then score the three layers that decide whether buyers ever reach out: how clearly you are positioned, whether your content speaks to buyers or just peers, and whether anything visible converts.

You get back a score, a written read of where you stand, and the short list of what to fix first.

We run it for you

Managed Marketing Service

We operate your marketing, scoped to what your business actually needs: content, founder visibility, outbound, or all of it. We stay in touch the way you would with your CMO, and every month you receive a list of qualified leads you or your sales team can act on.

YOURENGINEStrategyProductionAnalyticsTuning

What you get

  • Qualified sales conversations, booked and handed to your team every month
  • Buyers who arrive already trusting you, because your positioning and content finally land
  • A founder voice that compounds while you work, published weekly across LinkedIn, articles, and newsletter
  • Marketing run end to end without you in the weeds, with a monthly read and next month's plan

How it unfolds

  1. Month 1

    We find the growth bottleneck, lock positioning, and wire the right engine: content, social selling, outbound, or the mix.

  2. Months 2-4

    The engine runs live. We tune it weekly against real signal, doubling down on what pulls.

  3. Month 6+

    Foundations hold and the engine compounds: inbound, referrals, qualified conversations.

We build it for you, you own & run it

AI Marketing OS

We build a custom AI marketing department and train your team to run it. Ends with a system that rests on a few hours of supervision a week, and that you own outright.

ROOT AGENTCMOSPECIALIST AGENTSPRODUCTIONResearchCopywritingContentDISTRIBUTIONOutreachSocial MediaWebsiteINSIGHTSAnalyticsQACRM

What you get

  • A marketing department that runs on a few hours of your team's week, not a new headcount
  • Your people freed from grunt work to focus on the high-leverage calls only they can make
  • A system built on your stack and in your voice, writing and prospecting the way you would
  • Yours to keep: SOPs, training, and the knowledge to run and improve it long after we exit

How it unfolds

  1. Weeks 1-2

    We map your business, workflows, and where your data lives, clean up your digital space, and pin the bottlenecks the system will solve.

  2. Weeks 2-3

    We build your AI marketing department on your stack, wire it to your tools, and tune it to how your team actually works.

  3. Week 4

    Handover and training. Your team learns to run it, improve it, and own it outright.

Where we’re fluent.

In these markets, buyers don’t commit until they trust you, and that trust comes only after they understand what you do. If your work lives in any of these, or across all three, this is where we help best.

ADVISORYConsultantsFractional execsIndependent expertsTECHNOLOGYAISaaSDeep techFINANCEBrokersAlternative assetsStrategic metalsAI advisorsFractional CFOsBitcoin · FintechYou live through trust

Trust, in their words.

Lara Eggimann

Founder & CEO

Bitcoin Arabia

We partnered with Michel to help us build a social media strategy and set up a strong brand identity. We needed a cohesive strategy for marketing, positioning, and messaging that could help us stay top of mind with our target audience.

Michel first developed a comprehensive marketing strategy tailored towards our target audience. He emphasized on deeply understanding our business and our vision first, and in the process helped us to create a clearer picture for ourselves.

Michel demonstrated excellent knowledge in the Bitcoin industry and as a marketing consultant. We reflected on what content is most relevant to our target audience and he brilliantly integrated these insights into the articles he wrote for us. Furthermore, he helped us setting up the ideal tools to work with for our campaigns and showed great expertise in this area. His strategy transformed our approach to social media, allowing us to create content that resonated with our audience and reinforced our positioning as leaders in our field.

During our collaboration, we saw noticeable growth in our social media engagement and visibility. Our content began to attract attention, opening up opportunities for meaningful conversations and feedback from peers and potential partners. Beyond the tangible results, working with Michel is an absolute pleasure. His professionalism, deep knowledge of the Bitcoin industry, high availability, and genuine commitment to our success made the entire process smooth and enjoyable.

I highly recommend Michel to Bitcoin companies seeking to enhance their marketing, content, and social media presence. If you’re looking for someone who understands the unique dynamics of the Bitcoin space and can deliver impactful results, look no further.

Samer Azar

Founder & CEO

Alex the CFO

I needed a scalable way of marketing my business. Before working with Michel, I hadn’t fully realized the potential of leveraging content marketing and personal branding to generate leads.

He brought a deep understanding of business, marketing, psychology, and consumer behavior to the table. He revamped my social media profile and messaging, crafted a targeted content strategy, and continues to expand a robust content library. Additionally, he implemented an effective engagement strategy, including thoughtful commenting, to build meaningful connections. Through an iterative process, Michel continuously refined our strategy and execution to adapt to what worked best.

Since working with him, I’ve seen a significant increase in my following and now get steady inbound leads from my ideal target audience. His approach has been instrumental in building a professional network that is not just larger but highly relevant to my business goals.

If you need someone who combines strategic insight, social copywriting expertise, and a results-driven mindset, Michel is the partner you’re looking for.

Abel Rabérin

Founder & CEO

Rabérin Wealth Advisory

Before working with Michel, I needed a clear path to establish myself as an authority in my niche. I wanted to position myself to reflect my expertise and generate meaningful opportunities.

He helped me bridge that gap by developing and executing a content strategy focused on thought leadership. He created content that sat perfectly at the intersection of my expertise and my audience’s interests, ensuring my pieces aligned with my personal and company brand.

Thanks to Michel’s work, I now have a consistent stream of high-quality content that aligns with my professional identity and speaks directly to the people I want to reach. It has elevated my credibility and opened doors to new opportunities.

If you’re looking to position yourself as an authority in your field and connect with your ideal audience, I highly recommend working with Michel. His expertise in Bitcoin and social copywriting can make a real difference.

Sooly Kobayashi

Founder & CEO

Neowealth

Working with Michel gave me the opportunity to step back and reflect on questions I hadn’t taken the time to properly consider around positioning, visibility, audience, and how I communicate my work. He brings a professional, thoughtful, and structured approach, while remaining easy to work with and genuinely committed to helping his clients gain clarity. I appreciated his energy, responsiveness, and the way he encouraged deeper thinking rather than just surface-level activity.

Anonymous

Fortune 500 Bitcoin Executive

Michel helped grow my Bitcoin-focused following and connect directly with key voices on LinkedIn and X. His expertise in the Bitcoin space and approach as a content marketer made a big impact. I highly recommend him for founders and executives who wish to have a strategic online presence.

Let us get to know you.

A direct conversation about your market, your goals, and whether our approach is right for you. Leave with a sharper read on where you stand.

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